Giving Australia’s most sustainable dog poo bags a voice

Login Poop Bags (you put your dog’s LOG IN the bag) are the latest innovation from EzyDog. The Australian pet gear company has long been known for their premium-quality leads and harnesses, and Login was a chance to carry that reputation into the pickup bag industry with their state-of-the-art compostable and bio-hybrid designs.

Plastic dog poop bags can take THOUSANDS of years to degrade in landfills, and more than a million tons are thrown away annually. Login needed a…cheeky voice that didn’t take itself too seriously and could position the bags as an easy solution without getting too doom-and-gloom.

We developed a positioning strategy and voice to help them stand out in a sea of sameness and appeal to Earth-friendly dog owners around the world. Our approach helped Login drive brand awareness and 10x their Instagram following in their first 3 months.

Design Credits: EightySeven